Atlas2Sea: Our Dream and Mission.
- To create a paired 3 stage challenge from the high Atlas Mountains near Marrakesh to Essaouira on the Atlantic, an adventure suitable for most mountain biking abilities with choices of routes within the event.
- To create the best organized most sought after Mountain Biking event in North Africa.
- To promote Morocco and specifically this region for ongoing tourism.
- To involve the local Berber people and their villages in assisting, planning and maintaining the route and the challenge on an ongoing basis.
- To reward and enrich the local people through their involvement with the Atlas2sea Mountain Bike Event to achieve their goals and primary needs with an emphasis on education and infrastructure.
- Through sponsorship and associated media interest to promote education at all levels and promote sustainable conservation and tourism for the benefit of all.
- To leave only a footprint and a memory for others to follow, generation after generation.
- To reward regular entrants in the Atlas2sea with special highly collectable awards after year 5 and year 10!